Privacy Policy

This Privacy Policy describes our policies for handling the information about you that we collect and receive through this website. You can visit Apache Offroad without revealing who you are or providing any personal information about yourself. By using this website, you agree to the terms of this Privacy Policy.

Types of Information Covered by This Privacy Policy

Apache Offroad may collect both Personal Information and Non-Personal Information. “Personal Information” means any information that can be used to identify you. Some examples of Personal Information include your name, address, email address and phone number. “Non-Personal Information” means information that on its own cannot be used to identify you. Some examples of Non-Personal Information include usage data relating to Apache Offroad Websites and Apache Offroad Products, language preferences and Apache Offroad website page views.

Information may be aggregated and/or anonymized

When information is aggregated, it is combined with information about other customers and users. When information is anonymized, Personal Information is removed from collected data and the remaining portion of the data, containing only Non-Personal Information, is repurposed for internal or external use, such as, for example, to determine how many users of a particular router include an Internet-enabled television in a home network environment, or how many users viewed a particular website video or advertisement. Aggregated information that includes Personal Information is considered Personal Information until it has been anonymized. Anonymized information is considered Non-Personal Information. In general, usage data collected when you visit Apache Offroad Websites or use Apache Offroad Products is both aggregated and anonymized so it does not identify you personally and is therefore Non-Personal Information.

The Apache Offroad Websites and Apache Offroad Products are not directed to, nor does Apache Offroad knowingly collect Personal Information from children under the age of 13. If we are informed that we have collected the Personal Information of a child under the age of 13, we will delete that Personal Information from our systems. If you believe we might have inadvertently collected Personal Information from or about a child under the age of 13, please contact us at [email protected].

How We Collect Information

We may collect and process the following data about you:

Information given to us by you.

If you fill in forms on Apache Offroad websites or correspond with us by phone, email, chat or otherwise, you may be providing us with information about you, which may include Personal Information. This includes information you provide when you register on Apache Offroad websites, register or return a Apache Offroad Product, subscribe to any of our services, search for a product, place an order on Apache Offroad websites, participate in social media functions on Apache Offroad websites, enter a competition, promotion or survey, participate in an event, download firmware or other content or when you report a problem with Apache Offroad Websites or Apache Offroad Products or otherwise request support. Personal Information you give us may include your name, address, email address, phone number and other contact information, financial and credit card information and any other information that can be used to personally identify you.

Information we collect about you.

We may automatically collect information when you use Apache Offroad Websites or Apache Offroad Products, including:

  • Technical information, including the Internet protocol (“IP”) address used to connect your computer or other device to the Internet, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform and language preferences. This information is all normally provided by your web browser, and we do not specifically request it.
  • Information about your visit to Apache Offroad Websites, including the full Uniform Resource Locators (“URL”) clickstream to, through and from Apache Offroad websites (including date and time); products you viewed or searched for; page response times; download errors; length of visits to certain pages; videos watched; page interaction information (such as scrolling, clicks, and mouse-overs); and methods used to browse away from the page.
  • Any phone number or email address used to contact customer support/service.

Information we receive from other sources.

We work closely with third parties who provide services to us (including, for example, business partners, subcontractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies) and we may receive information about you from them.

Information Use

Apache Offroad may share personal customer information provided to Apache Offroad with third parties who provide services and products to Apache Offroad. Examples of ways in which your information may be used include, but are not limited to, the following:

  • Order fulfillment
  • Redeeming Apache Offroad Gift Cards or Apache Offroad Merchandise Credits
  • Marketing activities including direct mail, e-mail, database cleaning and maintenance, and analysis
  • Customer experience enhancements
  • Warranty management

Apache Offroad is not in the business of selling its customers’ personal information to others. Apache Offroad does not sell, rent or trade its customers’ personal information to third parties.

Apache Offroad also collects, stores, and uses aggregate data that do not contain personally identifiable information, such as demographics or statistical information. This aggregate data may be shared with and used by third parties to help Apache Offroad and its suppliers better understand and serve our customers.

How We Share Your Personally Identifiable Information Outside Apache Offroad Company

We share personally identifiable information with third parties only in the ways that are described in this privacy policy.

We may share your personally identifiable information with other members of the Apache Offroad family of companies and also with companies or persons to provide certain services including credit card processing, shipping, data management, collections processing, promotional services, operations assistance, surveys, contests, sweepstakes and our product reviews, etc. We provide these third party service providers with the information needed for them to perform these services and they are contractually restricted from using the personally identifying information in any manner other than in helping us to provide you with our products and services.

We may disclose personally identifying information when we have reason to believe that it is necessary to identify you, contact you, advise you of a product recall, or otherwise to help protect you or us from fraud, scams, Internet security issues including phishing-type attacks or theft where required or permitted by applicable law. We will also disclose personally identifiable information when required by law.

From time to time we might establish a business relationship with other persons or entities that we believe trustworthy. These are known as our marketing partners. In such cases we might share and cross-reference information, including some personally identifiable information about you, to enable such persons or entities to contact you regarding products and services that may be of interest to you. We only share the information we believe is appropriate to enable the marketing partners to carry out their responsibilities under our contracts.

We may share aggregated demographic and statistical information about our user base with the Apache Offroad and our marketing partners for research, website analytics and industry reports. This information does not identify individual users. We do not link aggregate user data with personally identifiable information

In addition to the information above, we also may collect data on customer shopping patterns while on our Sites. This may include how frequently our Sites are visited, the length of those visits, and the types of items our customers are looking for and whether or not a purchase is made. This information is collected to help improve the current and future shopping experience of you, our customer.

Your Choices

While Apache Offroad encourages you to take advantage of the personalized services on the Web Sites, you can use most of Apache Offroad ‘s online services without registering your information with Apache Offroad. You can change your information at any time by editing your profile. If you are registered on, you can remove your information by deleting your profile in the Customer Service area.

Links to Other Sites

Although Apache Offroad may link the Web Site(s) to other web sites, Apache Offroad is not responsible for and does not control the security or privacy when you visit those sites. Apache Offroad encourages you to visit the privacy notices governing those sites.

Use of Cookies

A “cookie” is a small text file or text identifier placed on your computer to assist us in providing customized services. We use cookies to provide you with a convenience feature to save you time and provide a more personalized experience on our site. For example, you may log on once during a visit and will be able to access multiple servers without having to log on again and again. We also use the information for internal research on our user’s demographics, interests, and behavior to better understand our visitor’s preferences.


We strive to maintain reasonable administrative, technical and physical safeguards designed to protect the information collected by Apache Offroad Websites and Apache Offroad Products. Unfortunately, the transmission of information via the Internet is not 100% secure. Although we will do our best to protect your Personal Information, we cannot guarantee its security; any transmission is at your own risk.

It is important to note that if you use a computer or device that can be accessed by others, other people may be able to access unencrypted Personal Information. If you do not want your information to be available to others, exercise caution when using public computers or devices or when using any computer or device to which users unauthorized by you may have access.

We recommend that you take every precaution in protecting your Personal Information when you are on the Internet. For example, change your passwords often, use a combination of letters and numbers when creating passwords, and make sure you use a secure browser. You should also be aware that names that you give your Wi-Fi-enabled devices, home networks and services (also known as “friendly names”) may be detectable by others outside your home, so you should not use Personal Information as part of your friendly names.

Live Chat

If you participate in or post information to our live chat functionality on any Apache Offroad website, you should be aware that the information you provide there may be made available to others, and can be read, collected, forwarded or used by Apache Offroad personnel engaged in the chat function such as customer service department personnel and management. This information could also be used to send you unsolicited messages.

Updates to this Privacy Policy

We may update this Privacy Policy from time to time, so please review it frequently. If we change our Privacy Policy, we will post the revised version here, with an updated revision date. If we make material changes to our Privacy Policy, we will notify you by email or prominently post a notice on this website.

How to Contact Us

If you have questions about this privacy statement, the practices of this site or your dealings with this site, please contact Apache Offroad via e-mail.